Thanks for joining me on the last step to my three part series on Mastering your Message!
You made it!
Part 3 is all about your offerings.
When I work on the Branding Journey with my 1:1 clients, we work around what it is they offer and how to make it all tie together with their brand, themselves and their audience.
When you have a clear idea of what you do… and how you do it, it becomes a lot more understandable for your tribe. When they have a clear understanding, they can make an easy decision if you’re the right fit for them, or not.
Start by asking yourself some questions about your offerings, like…
- What are my gifts?
- How are my gifts best utilised?
- What are the services/products I can provide? How can I narrow these down?
Next, go back to part 2 where I discuss your dream client (access this here) and see how you could make those services/goods really serve her. Look at her hopes and dreams and what she wants to accomplish. How can your offerings help her accomplish her dreams or solve a problem, or get her to her next level, etc…
Lastly, go back to part one where I discuss YOU (access this here). How can you make those offerings reflect the real you, so when you’re talking about them or promoting them, they’re coming from your truth.
The three areas we’ve discussed to creating a strong message are:
part 1: You
part 2: your audience
part 3: your offerings
If you want a strong brand and message, so you can connect to your tribe, stand in your truth and show up with confidence (and be taken seriously in your industry), then the Branding Journey can help you get there. (psst.. besides brand foundational work and strategy, it includes all of your logo work and colours and font selection and more- from scratch or as a refresh).
Book some time to chat with me about the Branding Journey HERE.
It would be an absolute honour to share you road.